Platform Features
Everything you need for Email & WhatsApp Marketing
Email broadcasts, WhatsApp campaigns, automations, chatbots, sequences, forms, landing pages, analytics, and more — all in one platform with deliverability at its core.
Reach your audience with beautifully crafted campaigns
Design professional emails using our drag-and-drop template builder powered by Unlayer. Choose from pre-built templates or start from scratch. Send to your entire list, specific segments, or tagged groups — with exclude rules for precise targeting.
Key Capabilities
- Drag-and-drop email editor with 50+ content blocks
- Schedule sends for optimal delivery times
- Send to lists, tags, or segments — exclude specific groups
- Auto-generate plain text version from HTML
- UTM parameter appending for campaign attribution
- Real-time delivery progress tracking
- Personalization with merge tags (first name, custom fields)
- Remove branding option for paid plans
Automate your marketing with intelligent workflows
Build multi-step automated workflows using our visual drag-and-drop builder. Trigger on subscriber actions, add conditions and delays, send targeted emails, manage tags, and fire webhooks — all without writing a single line of code.
Key Capabilities
- 8 trigger types: subscribe, tag added/removed, form submit, campaign opened/clicked, custom event, date-based
- 7 action steps: send email, delay, condition branch, add/remove tag, move to list, webhook
- Visual builder with drag-and-drop positioning
- Conditional branching (yes/no paths)
- Configurable delays: minutes, hours, or days
- Per-automation stats: enrolled, active, completed, emails sent
- Full audit trail with automation logs
Nurture leads with timed email series
Create ordered sequences of emails that go out on a schedule — perfect for onboarding, education, or sales nurturing. Each subscriber progresses through the sequence independently, with per-email open and click tracking.
Key Capabilities
- Configurable delay between emails (days)
- Per-email stats: sent, opened, clicked, unsubscribed
- Individual subscriber progress tracking
- Pause, resume, or complete subscribers mid-sequence
- Rich email editor for each step
- Enrollment status: active, completed, paused, unsubscribed
Organize, segment, and understand your audience
Keep your contact database organized with lists, tags, segments, and custom fields. Smart segmentation lets you slice your audience by behavior, engagement level, or any custom criterion. Import thousands of contacts with intelligent CSV mapping.
Key Capabilities
- Unlimited lists and tags with color coding
- Dynamic segments with conditional rules
- Custom fields with merge tag support
- CSV import with auto-column detection and duplicate handling
- Email validation and MX verification on import
- Engagement tracking: emails sent, opened, clicked per contact
- Contact status management: subscribed, bounced, complained
- Double opt-in support
Convert visitors into subscribers everywhere
Embed beautiful, customizable forms on your website. Choose from four display types — inline embeds, modals, slide-ins, or sticky bars. Auto-send incentive emails when someone subscribes, and track views and conversions.
Key Capabilities
- 4 form types: inline, modal, slide-in, sticky bar
- Custom styling: fonts, colors, backgrounds, images
- Incentive email auto-sender (PDFs, downloads)
- Optional name field and custom fields
- After-confirm actions: redirect URL or file download
- Return visitor behavior control
- View and subscriber counting
- Auto-confirm option for faster onboarding
Build hosted pages that convert
Create beautiful landing pages with custom slugs, hosted right on your domain. Track visits and conversions with daily analytics, unique visitor detection, and conversion rates — no separate hosting needed.
Key Capabilities
- Custom URL slugs for clean page addresses
- Sections-based page builder
- Custom fonts, accent colors, and backgrounds
- Daily visit and conversion analytics
- Unique visitor tracking via IP
- Draft, published, and archived status management
Design once, send beautifully every time
Build and save reusable email templates with our visual Unlayer editor. Browse admin-created global templates, create your own, and link templates directly to campaigns. Every template stores both HTML and the original JSON design for easy editing.
Key Capabilities
- Visual drag-and-drop Unlayer editor
- Global admin templates for quick starts
- Category organization with thumbnails
- HTML + JSON storage for full editability
- Campaign copy system for quick reuse
- Mobile-responsive out of the box
Measure every email with precision
Track opens, clicks, bounces, unsubscribes, and complaints in real time. Visualize trends with interactive charts, filter by time period, and drill down into individual recipient activity. Know exactly what works.
Key Capabilities
- Real-time open and click tracking (unique counts)
- Bounce classification: hard vs soft bounces
- Interactive area and bar charts
- Time period filtering: 7d, 30d, 90d, all-time
- Per-campaign recipient activity log
- Clicked link breakdown (top 20)
- Hourly timeline event charts
- CSV export of campaign data
Maximize deliverability with proper email authentication
NexSent walks you through setting up SPF, DKIM, and DMARC records for your sending domain. Add custom tracking domains for white-labeled click and open tracking URLs. Monitor domain health with automatic verification.
Key Capabilities
- Guided SPF, DKIM, and DMARC setup
- Custom tracking CNAME for branded URLs
- Automatic DNS record verification
- Domain health monitoring
- 30-day IP warmup schedule (200 → unlimited)
- Provider-aware throttling (Gmail, Yahoo, Outlook)
- Automatic bounce processing and suppression
- Sender reputation scoring
Integrate NexSent into your workflow
Full REST API access to manage contacts, campaigns, lists, tags, and automations programmatically. Generate API keys with granular permissions, expiration dates, and prefix-based identification.
Key Capabilities
- RESTful API for contacts, campaigns, lists, tags, automations
- Granular permission control per API key
- Key expiration and rotation support
- Prefix-based key identification
- Webhook support for automation triggers
- Import contacts programmatically
Send marketing campaigns directly to WhatsApp
Reach your audience where they are most active. Send promotional campaigns, product updates, and offers directly to WhatsApp contacts using Meta-approved message templates with rich media support.
Key Capabilities
- Send marketing campaigns directly to WhatsApp contacts
- Meta-approved message templates
- Rich media support (images, videos, documents)
- Contact segmentation for targeted messaging
- Real-time delivery and read receipts
- Schedule broadcasts for optimal timing
Build automated conversation flows
Create intelligent chatbots that handle customer queries, qualify leads, and guide users through multi-step conversations — all without writing code. Set up auto-replies, quick reply buttons, and session-based tracking.
Key Capabilities
- Build automated conversation flows
- No-code chatbot builder
- Multi-step conversation trees
- Auto-reply to common questions
- Quick reply buttons for easy navigation
- Session-based conversation tracking
Create Meta-compliant message templates
Design and manage WhatsApp message templates across Marketing, Utility, and Authentication categories. Add personalization variables, rich headers, and interactive buttons — then submit for Meta approval directly from NexSent.
Key Capabilities
- Create Meta-compliant message templates
- Marketing, Utility, and Authentication categories
- Variable personalization ({{1}}, {{2}}, etc.)
- Header support (text, image, video, document)
- Call-to-action and quick reply buttons
- Template approval status tracking
Track every message with detailed insights
Monitor your WhatsApp marketing performance with real-time analytics. Track delivery, read receipts, engagement rates, and campaign comparisons. Keep your account healthy with quality rating monitoring and business verification status.
Key Capabilities
- Track messages sent, delivered, read, and failed
- Conversation metrics and engagement rates
- Campaign performance comparison
- Contact quality and health monitoring
- Account health dashboard (quality rating, business verification)
- Export reports for analysis
Multi-Channel
One Platform, Two Powerful Channels
Manage email and WhatsApp marketing from a single dashboard. Sync contacts, track performance across channels, and create unified customer journeys.
Start using all these features today
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