Email automation lets you send the right message at the right time — without manually pressing send. Once set up, automated workflows run continuously in the background, nurturing leads and building relationships while you focus on other parts of your business.
1. Welcome Series
The most important automation you can build. When someone subscribes, they're at peak interest. A 3–5 email welcome series introduces your brand, sets expectations, and guides them toward their first action.
Typical flow:
- Email 1 (immediate): Welcome + what to expect
- Email 2 (day 2): Your best content or resource
- Email 3 (day 4): Social proof or case study
- Email 4 (day 7): Soft pitch or next step
2. Onboarding Sequence
For SaaS or product-based businesses, an onboarding sequence guides new users through setup and first-use milestones. Trigger it on account creation and drip helpful tips over the first two weeks.
Key emails: Getting started guide, feature highlights, tips for success, check-in on progress.
3. Re-engagement Campaign
Some subscribers go quiet. Before removing them, try a re-engagement sequence. Send 2–3 emails with a compelling reason to come back — exclusive content, a special offer, or simply asking if they still want to hear from you.
Pro tip: Add a condition — if they don't open any re-engagement email, automatically remove the tag and stop sending.
4. Post-Purchase Follow-Up
After someone buys, don't go silent. A post-purchase sequence builds loyalty and encourages reviews or referrals.
- Email 1 (immediate): Thank you + what's next
- Email 2 (day 3): Tips for getting the most out of their purchase
- Email 3 (day 14): Ask for a review or feedback
5. Date-Based Triggers
Birthday emails, anniversary emails, renewal reminders — any email triggered by a date field. These feel personal and drive high engagement because they're uniquely relevant to each subscriber.
Building Automations in NexSent
NexSent's visual automation builder lets you create all of these workflows with a drag-and-drop interface. Choose from 8 trigger types, add delays and conditions, branch based on subscriber actions, and track every step with built-in analytics. No code required.